Today we’re talking about the power of incorporating storytelling in both our business and personal life.


When we think of storytelling we might think about a good book or a movie that we’ve enjoyed, but sharing stories isn’t just about entertainment. Think about it, what connects you to other people? When you meet someone new and really hit it off, or when you listen to someone speak on stage and are completely drawn to them, what is it that’s pulling you in and making you want to learn more about them or what they have to say? 

Oftentimes, this connection is built through storytelling. When a person opens up and shares something with you about an experience they’ve had and it touches your heart, this ignites a spark that connects you to them on a level that is beyond intellect. As my guest on today’s show has said, “Our lives are enriched through story. A beautiful, well-told narrative brings family together, forges unity in organizations, and is a deeply meaningful gift.” 

When you go out with friends and have an amazing time together, what is it that makes that experience so memorable and fun? What is it that makes you laugh and even cry together? Okay, it might have a little to do with the wine! But, it’s usually the stories we share with one another that brings us closer together and helps us bond in a greater way.

Storytelling is also extremely impactful and a true game-changer when it comes to the way we market our brands and businesses. When we weave stories into what we do and share more than just the facts, we create the opportunity for greater engagement and deeper, much more authentic connections. We tap into the empathy, humanity, and interest of others when we are willing to be vulnerable and share a piece of our journey that they can latch onto and take something valuable from.

Today, I’m joined by Dave Franco, who is a master storyteller and writer of more than 25 years, having started out as an advertising copywriter in New York City, and later transitioned to a feature stories writer, ghostwriter, and speaker/consultant on the topic of how to make the power of story impact your business.

He joins me to discuss the power of storytelling, and how we can incorporate storytelling into our branding and business marketing to be more memorable and create deep and impactful connections with others. Dave also shares how we can capture our story and bring it to life in a way that highlights the virtues and moments that we may wish to preserve and pass down through the generations.

My daughter, Erin Shaw, also joins me today for our third week of Rut Busters, a brand new segment on Change It Up Radio. If you missed our first and/or second week of this segment, please be sure to check them out as well for some fun challenges that can help you get your creativity and energy flowing! Today, Erin shares a simple challenge for reconnecting and nurturing a relationship that matters to you in the age of social distancing.


“If you really want to own a piece of real estate in someone’s mind, tell them a story.”  –  Dave Franco


About Dave:
Image of Dave Franco, owner of Linkbook Legacies - on Change It Up Radio with Paula Shaw

Dave Franco is a writer of more than 25 years having started out as an advertising copywriter in New York City, and later transitioned to a feature stories writer, ghostwriter, and speaker/consultant on the topic of how to make the power of story impact your business.

He is also the owner of LinkBook Legacies, a company that writes and produces private-use books for those who want to leave their story to their heirs.

It turns out that everybody has a remarkable story. You think that’s really only kind of reserved for people who have done these famous things, but that is not the case. I believe everyone has a story in their lives that could hold an arena spellbound because this life took a lot of courage, and whenever you have a story where courage is on display, people are all ears. Problems come to us all of the time, we’re all in the middle of something that we’re dealing with, and we want to know how you did it and how you got through it. We really connect at that point.”


About Erin:
Image of Erin Shaw, author of Party Girl - A Modern Fairy Tale and Have Baggage, Will Travel - on Change It Up Radio with Paula Shaw

Erin Shaw is the author of the critically acclaimed novel, Party Girl – A Modern Fairy Tale, (2014) which was loosely based on her experience moving to New York City during the height of the 2008 recession and performing as a birthday party princess to stay afloat.

In addition to fiction writing and screenwriting, Ms. Shaw has worked in media and publishing as a food, travel, lifestyle, and small business writer for more than a decade.

She has written for several national publications including LA Confidential Magazine, Daily Candy, FATHOM, Hello Giggles!, Biz New Orleans, and Quarterly Magazine.

Erin is currently based in Los Angeles and has completed a feature-length screen adaptation of Party Girl with her gal pal and writing partner, Kaitlyn McQuin. Her second novel, Have Baggage, Will Travel is now available on Amazon!


Check out the video below to watch our interview:


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