Our Audience Profile

Our listeners are a diverse group of college educated professionals, equally divided between men and women from the ages of 45 to 85.

They earn $75,000 to $200,000 a year in white collar professions. 91% have internet access, through which 74% of their purchases are made.

Our audience consists of affluent, active, growth-oriented, conscious adults who make buying decisions.

Show Availability and Reach

Listen to our radio shows live or podcasts on your iPhone, iPad, Android, or PC anytime, anywhere!


  • San Diego – AM 1170 and FM 96.1 The Answer (KCBQ)
  • All Major Podcast Platforms
  • Facebook Livestream
  • 2 Internet Video Platforms
  • 10,000+ Social Media Reach
  • Total Listener Base 10,845,112

On Change It Up! Radio…

We bring our listeners information, strategies, and tools to move through life transitions smoothly while learning life lessons along the way. Shows feature expert guests in the fields of Science, Wealth, Health, Love, Romance, Lifestyle, Spirituality, Personal Growth, and current topics which empower our listeners to make wise choices and evolve their lives.

Advertising Options

We offer advertising options on-air and online to get your message to our affluent audience. Whatever your advertising needs are, chances are we can accommodate them. This is truly a unique opportunity for you to reach your audience! (You might also want to check out our Media Packages HERE.)

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