Today we’re talking about the high cost of a facade and if it’s robbing you of what really matters in life.


What is the image or facade that you’re invested in, and is the price that you’re paying for it too high? When we put our job, our title, or our various roles in life ahead of our health and happiness, we’re only setting ourselves up for a fall.

One way or another, whether it shows up physically or emotionally, something has got to give. If we’re more invested in being the perfect wife, the CEO of a company, a radio show host, etc., than we are in taking care of ourselves, then the price may be too high.

Every time we ignore our bodies when they signal for us to stop or slow down, we’re choosing how we show up to the outside world over how we FEEL on the inside. I want to encourage you to take a moment today and examine the image or facade that you’re invested in. Take a good, hard look at what it may be costing you.

If it’s not in alignment with your authentic self, and if you’re not taking care of your mind, body, and spirit, then it’s time to step out of it. Remember that it’s never too late to make a change in your life.

Financial Advisor, Cheri Blair, joins me today to talk about financial literacy, as April is Financial Literacy Month. She discusses the lack of basic knowledge surrounding economic and financial principles in our country, and what’s happening today to encourage financial education and mindfulness.


We Discuss:

  • The high cost of maintaining a facade and the impact of making it our priority
  • Financial literacy month and why financial education is important for everyone
  • How financial education is being introduced into different school systems
  • Why women, in particular, are often not as informed about finances as men
  • Learning how to see money as a tool to make our lives better instead of as a goal
  • The Fashion, Fun, and Finance Event hosted by Cheri Blair Financial Services


“It is important for all of us to work towards making sure that people are getting these concepts because we want to raise up the consciousness and the mindfulness of finances.”  –  Cheri Blair


About Cheri:
Image of Cheri Blair

Cheri Blair has been serving entrepreneurs and business owners in the financial service industry for over two decades, especially focusing on empowering women.

Being the only girl of six siblings, from a young age, she found that she had to outperform her brothers to be seen as an equal in the eyes of her family. After all, “she was just a girl.”

As a sensitive and kind-spirited girl, she had to continually fight to overcome the gender inequality pervasive throughout the Midwest in her generation.

Cheri grew to appreciate the importance of financial education and independence after observing her mother lacking the understanding of fundamental financial decisions.

Cheri came to California as a young woman eager to establish herself. She studied psychology at Chapman University before working in real estate overseeing client’s portfolios. Through hard work and dedication, she was promoted to Asset Manager, where she continued to grow her expertise in business.

Cheri moved from Newport Beach to San Diego with her baby, Tovia, after separating from her husband. With her experience, she joined Metlife Financial Services as a Financial Advisor.  She received training from leaders in the industry before discovering her passion for serving women.

It was then that Cheri presented informative seminars to educate, and advance her clients’ financial literacy. She encouraged women to develop their financial confidence and build that muscle so they could flex it whenever needed. As a single mother, she never lost sight of her financial independence and strived to promote this with other women!

Along the way, Cheri has earned recognition as a leader in the field, winning multiple awards for her services.  She maintains a “client-centric” practice, understanding their needs come first. 

It’s important to Cheri to develop relationships with her clients that are steeped in trust. She makes sure they always know their options and actively participate in the planning process.  She believes that there are “no stupid questions” and has dedicated her life to teaching financial literacy to all!

Cheri always likes to say…” You must value your future comfort as much as you value your comfort today!”


Everyone has dreams, and setting goals is a way we can accomplish those dreams.”  –  Cheri Blair


Resources Mentioned:


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Check out the video below to watch our live interview: